Pura 4 Smart Home Fragrance Diffuser Cover recalled due to ingestion hazard
Brand(s)
Summary
Immediately stop using the device in areas accessible to children and pets, discard the cover of affected units and contact the company to obtain a replacement cover.
Affected products
This recall involves the Pura 4 Smart Home Fragrance Diffusers' detachable cover. The Pura 4 Smart Home Fragrance Diffuser is a plug-in air freshener device that has replaceable fragrance vials and a removable magnetic front cover. Most Pura 4 device covers have only three small magnets on the inside surface that are used to attach the cover to the diffuser device and are not subject to recall. Recalled units have 3 smaller and 2 larger magnets on the inside of the front removable device cover. Pura 4 models are identified as “Version Number: V4” on the label above the metal plug prongs. The affected Serial Numbers are JX230000001 to JX230801425 and JX240000001 to JX240049959.
Issue
The two larger magnets may detach posing choking and ingestion hazards.
Magnets that are very small can be easily swallowed or inhaled. Unlike other small objects that would be more likely to pass normally through the digestive system if swallowed, when more than one small powerful magnet is swallowed, the magnets can attract one another while travelling through the digestive system. The magnets can then pinch together and create a blockage and slowly tear through the intestinal walls, causing perforations. The resulting injuries can be very serious and life-threatening.
As of July 3, 2025, the company has received no reports of incidents or injuries in Canada. In the United States, the company has received 3 reports of the larger inside cover magnets detaching, and no reports of injuries.
What you should do
Consumers should immediately stop using the device in areas accessible to children and pets, discard the cover of affected units and contact the company to obtain a replacement cover.
For more information, consumers can contact Pura Scents, Inc. by telephone at 1-855-394-5292, Monday to Friday, from 9:00 a.m. to 5:00 p.m. MT, by email at replacement@pura.com, or by visiting the company website.
Joint recall with Health Canada, the United States Consumer Product Safety Commission (US CPSC) and Pura Scents, Inc.
Please note that the Canada Consumer Product Safety Act prohibits recalled products from being redistributed, sold or even given away in Canada.
Health Canada would like to remind consumers to report any health or safety incidents related to the use of this product or any other consumer product or cosmetic by filling out the Consumer Product Incident Report Form.
This recall is also posted on the OECD Global Portal on Product Recalls website. You can visit this site for more information on other international consumer product recalls.
Additional information
Background
Number Sold
The company reported that approximately 1,095 units of the affected products were sold in Canada and approximately 851,400 were sold in the United States.
Time Period Sold
The affected products were sold from January 2024 to May 2025.
Place of Origin
Manufactured in China
Details
Distributor
Pura Scents, Inc.
Pleasant Grove, UT
United States
Manufacturer
Shenzhen Jingxintai Houseware Co., Ltd.
Shenzhen, Guangdong Province
China
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